Cost Economics – Real Paneer Selling Price- ₹450-500/kg Profit Margin- 16%–38% – Analogue Paneer Selling Price- ₹200–250/kg Profit Margin- 27%–56%
Top Players in Paneer Market – AMUL ~ 30% – Parag Milk Foods ~ 6% – Mother Dairy ~ 10% – Nandini ~ 8% – Other D2C Brands ~ 18%
Profit Tactics More than 50% of hotels and restaurants have shifted to using analogue paneer to boost their profits in Maharashtra, impacting consumer health.
What makes Analogue paneer profitable? – Produced from vegetable oils, starch, and non-dairy ingredients at ₹110/kg. – Longer shelf life than real paneer.