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Paper stocks surge: What’s driving the rally?

What's behind the paper stock surge? Unravelling the factors driving JK paper and Orient paper.

 JK Paper and Orient Paper stocks surge

In the past month, paper stocks like JK Paper and Orient Paper have seen a significant rise, with gains up to 64%. This unexpected rally has left many wondering what’s driving this sharp increase in stock prices. 

From increased demand for packaging solutions to positive economic indicators, multiple factors are contributing to this trend. 

Let’s delve into the details and understand the reasons behind this surge.

Rising stock prices and key players

Shares of JK Paper have jumped 64%, from ₹366 to ₹601 in just a month. Orient Paper isn’t far behind, with a 41% increase. Other companies like West Coast Paper, Ruchira Paper, Kuantum Papers, Satia Industries, Emami Paper Mills, and Tamil Nadu Newsprint and Papers have also seen gains between 21% and 29%.

Increased demand and economic indicators

The paper industry’s growth is closely tied to various economic indicators. Factors like literacy rates, education spending, and FMCG sales are showing positive momentum. 

These indicators boost confidence in paper stocks, especially with the rise in demand from sectors like FMCG and retail for innovative, eco-friendly packaging solutions.

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The E-commerce boom and packaging demand

With the rise in e-commerce and the growing popularity of ready-to-eat and packaged foods, the demand for paper-based packaging has surged. This shift away from plastics to more sustainable options is a significant driver for the paper industry. The uptick in paper prices and anticipated strong earnings in Q1 FY25 further fuel this positive sentiment.

Customs duty hike and market dynamics

The paper association’s proposal to increase the basic customs duty on paper and paperboard imports from 10% to 25% is another critical factor. This proposal comes in response to a 34% surge in imports in FY24, aiming to protect domestic producers. The increased demand and raw material price hikes are major factors behind the recent rally.

Sector challenges and headwinds

Despite the positive outlook, the paper industry faces challenges. Increased imports from ASEAN countries have created an oversupply situation, leading to sluggish demand in H2FY24. Higher pulp prices and increased input costs, such as wood and coal, have also impacted the industry.

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Financial performance and outlook

The previous quarter was challenging for the paper industry, with mixed financial results. Companies like ITC, JK Paper, and West Coast Paper reported significant margin declines. 

However, the GST reduction on paper boxes from 18% to 12% brings some relief, potentially reducing packaging costs and benefiting both companies and consumers.

Expert opinions on the rally

The analyst attributes the rally to increased raw material prices and revived industry demand. They expect this growth to continue into FY25, driven by strong demand from the FMCG and e-commerce sectors.

Highlighting the impact of reopening schools and offices, coupled with supply chain disruptions in China. However, few warn that the long-term demand for paper could be affected by the shift towards digitalisation.

Investor guidance and market sentiment

While the recent rally has been impressive, experts advise caution. The median P/E ratio of 9 for paper industry stocks indicates low investor interest, suggesting that the current levels may not be suitable for fresh entries. Instead, investors should focus on companies excelling in the packaging segment and effectively managing costs.

JK paper’s impressive performance

JK Paper has particularly stood out, hitting a new 52-week and all-time high of ₹578.9. The stock gained 6.69% on July 2nd, outperforming the sector and the Sensex. With a 50.78% increase over the past month, JK Paper remains a strong contender for investors.

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The long-term outlook

The long-term outlook for the paper industry is mixed. While sustainability trends favour paper over plastic, rising input costs and evolving environmental regulations present challenges. However, with strong fundamentals and adaptable business models, selective investments in the paper industry could still be worthwhile.

Conclusion

The recent surge in paper stocks like JK Paper and Orient Paper is driven by a confluence of factors. 

While the sector faces challenges such as rising imports and higher input costs, the overall outlook remains positive.

With a promising future, the paper industry continues to attract attention and offers potential investment opportunities.

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