HDFC Banks arm launches Brokerage as a Service for institutions, fintech companies

Ace News

20th Aug 2024

HDFC Banks subsidiary -- HDFC securities has launched an innovative solution designed to offer Brokerage as a Service (BaaS) and empower institutions and fintech companies. This service allows partners to seamlessly integrate HDFC securities' advanced trading platform, HDFC SKY, into their applications and websites, offering clients comprehensive trading capabilities.

The Brokerage as a Service by HDFC securities provides a versatile and profitable approach for institutions and fintech companies to enhance their service offerings and generate additional revenue streams. By integrating the robust trading platform, partners can deliver a seamless and powerful trading experience to their clients without needing to develop them from scratch.

HDFC securities offers two main integration options for BaaS: SDK Integration and Open API Integration. The SDK Integration is available for both Android and iOS platforms, enabling partners to embed the HDFC SKY SDK into their mobile applications, providing users with a complete onboarding journey and trading functionalities. The Open API Integration allows partners to integrate HDFC SKY APIs into their websites or mobile platforms, enabling seamless order placement and management.

HDFC Bank is one of Indias premier banks providing a widerange of financial products and services using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking.