One97 Communications (Paytm) has deployed 800 Paytm EDC devices (card machines) across 42 Krishi Mandis in Madhya Pradesh. This significant initiative empowers the traders and farmers at the Mandis by facilitating smoother and more secure transactions, thus enhancing the financial inclusivity and operational efficiency within the local agricultural community. A Krishi Mandi is a marketplace, part of a state’s Agricultural Marketing Board, for facilitating trade of agricultural produce from farmers.

For the first time, the Krishi Mandi app in Madhya Pradesh has been integrated with Paytm EDC devices (card machines), marking a pivotal step in the digital transformation of agricultural sales. This groundbreaking initiative is revolutionizing the sector by digitizing the sales process, cutting costs, and shortening transaction times, which benefits farmers, traders, and other stakeholders. Additionally, it digitizes records at Mandis, streamlining operations, reducing queues and registration times, and significantly improving overall effectiveness in these marketplaces. With the introduction of these devices, the time required to process agricultural sales, which previously spanned across days, has now been dramatically reduced to a few hours. 

One97 Communications (Paytm) is India's leading digital ecosystem for consumers as well as merchants.