Allen Solly, a pioneering brand from the house of Aditya Birla Fashion and Retail, has unveiled a new brand identity and launched its largest store in India in the heart of Hyderabad’s upscale Banjara Hills. Spanning an impressive 5,300 sq. ft. across three levels, this new store is set to offer the city’s fashion enthusiasts a world-class retail experience, positioning itself as a premier fashion destination.

The new Allen Solly store introduces a new visual identity for the brand, elevating the in-store experience to a new level of retail therapy. Thoughtfully designed to reflect the brand’s iconic heritage, including its Nottingham roots and signature Stag, the store’s layout is both contemporary and appealing, providing shoppers with a seamless and immersive journey through the brand’s world. The store houses 10000+ styles, exclusive wedding studio and on-site professional tailors. Each floor offers customers a distinct and world class retail experience to cater to the growing demands of the Hyderabad consumers.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores.