ITC and Pizza Hut have joined hands for the first time in a partnership, in which Pizza Hut will be adding bestselling Sunfeast beverages - Dark Fantasy Milkshake and Mango Smoothie to their menu. With a shared focus on quality and innovation, the partnership aims to offer an enhanced experience that caters to evolving consumer tastes across all channels.

Timed with the festive season, the much-loved Sunfeast beverages would add a special touch of celebration to Pizza Hut’s discerning consumers. Whether for Diwali gatherings or upcoming festivities, the two uniquely curated beverages pair perfectly with indulgent meals. The Dark Fantasy Milkshake is a perfect choice for chocolate lovers and combines the signature taste of Sunfeast Dark Fantasy with Belgian chocolate in a creamy, velvety milkshake base. The Mango Smoothie contains the sweetness of ripe mangoes and a delightful blend of fruit and creaminess, making it a refreshing beverage for those seeking a tropical treat.

These additions will also help the two brands jointly cater to the diverse taste palates of all age groups, ensuring every member of the family, especially kids get something to savour and enjoy.

ITC has business a interests in cigarettes, hotels, paperboards and specialty papers, packaging, agribusiness, packaged foods and confectionery, information technology, branded apparel, personal care, stationery, safety matches and other FMCG products.