Dabur India has entered into an agreement to merge Sesa Care (Sesa), subject to regulatory approvals. As part of the transaction, Dabur will acquire 51% of the total paid up cumulative redeemable preference shares (CRPS) of Sesa Care from its existing shareholder, True North (a private equity fund), for Rs 12.59 crore at face value.

The enterprise value is estimated to be in the range of Rs 315-325 crore, including debt of Rs 289 crore, which will be backed by the corporate Guarantee of Dabur. Sesa is a leading brand in the Ayurvedic hair care market with a strong brand equity.

This presents strategic opportunity for Dabur to expand its presence in the Rs 900 crore ayurvedic hair oil market - a key whitespace in Dabur's current hair oil portfolio. The proposed merger brings substantial revenue and cost synergies. Dabur's extensive distribution network, category expertise, and access to key international markets can be leveraged to grow the brand and expand its footprint.

Dabur India is one of the largest FMCG Company in India.