Mahindra & Mahindra (M&M) is all set to introduce two pioneering electric brands, XEV and BE (pronounced be), on the Electric Origin INGLO architecture, at the Unlimit India World Premiere on November 26, 2024, in Chennai. Both brands will launch their first flagship products - the XEV 9e and the BE 6e.

The ground-up INGLO architecture, crafted with an Indian heart and a global outlook, packs intuitive, intelligent, and immersive innovations. From class-leading safety standards to exhilarating performance and impressive range and efficiency, INGLO is designed to deliver a multi-sensory driving experience.

The XEV 9e will redefine electric luxury, while the BE 6e delivers bold, athletic performance - the two Indian icons are ready to beat everyone on the globe with their unmissable design, unparalleled technology and unrivalled performance.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.