Max Life Insurance Company, a joint venture (JV) between Max Financial Services and Axis Bank, has entered into a strategic partnership with Rebuscode, a wholly owned subsidiary of Numr Canada, a pioneer in digital customer insights and predictive analytics. This collaboration aims to leverage Numr's advanced analytics capabilities to deepen Max Life's understanding of customer needs, enhance customer experiences, and drive sustainable growth. 

By integrating Numr's AI-powered platform, Max Life aims to go beyond traditional customer sentiment measurement of Net Promoter Score (NPS). Numr's cutting-edge technology offers a more comprehensive, holistic and live view of customer sentiment by analyzing a wide range of data sources in real time via a digitally administered survey program at scale. These insights will help Max Life better understand customer needs at every touchpoint, empowering the company to deliver more personalized experiences and build stronger relationships with its policyholders. The platform will also enable a predictive analysis model to bring about preventive and proactive ways of improvement customer experience via its AI capabilities and keeping with the advent of technology in the field of consumer insights. 

Max Financial Services is a part of the Max group, an Indian multi business corporation.